How to prepare for a school marketing photoshoot
· Beyond Bonjour
Getting this right will mean you get the most from the day because, let's face it, this isn't an inexpensive dent in your marketing budget.
Blog — Marketing Insights for Private Schools
Practical marketing insights, guides, and ideas for private school admissions and communications teams from The Bonjour Agency.
Authenticity in school marketing
· Beyond Bonjour
Authenticity is the alignment between what a school says and what families experience. So if your website talks about your school being a caring, pastoral led school but when a family arrives they fail to see this you’ll be running into problems.
Ocean’s 11 in your photography?
· Beyond Bonjour
You remember the movie, right? Of course you do. Steven Soderbergh at his finest with...
How long should a marketing video be?
· Beyond Bonjour
It’s probably the question I’m asked more than anything else when working with a school on a video project. How long should it be?
How to measure the ROI in Marketing
· Beyond Bonjour
When it comes to starting a podcast for school marketing and recruitment, I’m sometimes told the new podcast project will only go ahead if the SLT can see a clear ROI on the investment.
Balancing business personality with systems
· Beyond Bonjour
Lisa will hate me for writing this. You might not know her, she’s the person who publishes the content on the company LinkedIn page and sometimes replies to emails for me when I’m ridiculously busy.
The School Marketing Circle is Open!
· Beyond Bonjour
It's time to launch something new for 2025. Step inside the circle.