Practical marketing insights, guides, and ideas for private school admissions and communications teams from The Bonjour Agency.
· Beyond Bonjour
Most school marketing advice looks two years ahead. This looks twenty, and asks what happens when parents stop reading our websites because their AI reads them first. School leaders should be asking whether they're preparing for that future, or still protecting the past.
· Beyond Bonjour
Gen Z isn't afraid of AI. They're suspicious of it and for good reason. Having watched social media harm their generation, they're asking whether AI simply removes the struggle that makes learning real. School leaders should be asking the same question.
· Beyond Bonjour
Getting this right will mean you get the most from the day because, let's face it, this isn't an inexpensive dent in your marketing budget.
· Beyond Bonjour
Authenticity is the alignment between what a school says and what families experience. So if your website talks about your school being a caring, pastoral led school but when a family arrives they fail to see this you’ll be running into problems.
· Beyond Bonjour
You remember the movie, right? Of course you do. Steven Soderbergh at his finest with...
· Beyond Bonjour
It’s probably the question I’m asked more than anything else when working with a school on a video project. How long should it be?
· Beyond Bonjour
When it comes to starting a podcast for school marketing and recruitment, I’m sometimes told the new podcast project will only go ahead if the SLT can see a clear ROI on the investment.
· Beyond Bonjour
Lisa will hate me for writing this. You might not know her, she’s the person who publishes the content on the company LinkedIn page and sometimes replies to emails for me when I’m ridiculously busy.
· Beyond Bonjour
It's time to launch something new for 2025. Step inside the circle.