š¤Ā One of the SMARTEST people I know in Admissions & Marketing. Text version below if you donāt want to watch the video (see who it is, you might know themĀ ā¬ļø).
Not long ago I was on a video shoot in a school. I was shooting ā8 mini videosā (super popular this academic year) where I spend a day in a school shooting enough content to produce eight short videos around about a minute long each.
š„Ā The first video of the day was a āMeet the Headā video. It's a classic for the homepage or on the About section on your website.
(You've probably recorded one of these videos in the past for your school website.)
During the shooting of that first video the Head was speaking for about 7-8 minutes (of course, I didn't want to stop him from talking).
But after he'd gone I said to the Marketing person, āThis is going to be really tricky to cut down to one minute. We're going to have a LOT of spare footageā¦ā
And the marketing person said, āIt's okay, I've thought about this already and I'm going to ask you to send across the content that you don't use in the video for the 8 mini videos and we'll use it ourselves. We'll put something together using CapCut or Canva or something like that.ā
How genius is this??!
Absolutely amazing value for money because now theyāre not getting 8 videos but almost as many as they want!
Value for Money on a shoot day like this gets me really excited. This was a super-smart thing to do.
And if youāre still reading this itās probably because you want to know who Iām talking about.
So a big shout out to the amazing Adrienne Forster from Banstead Prep School!
So impressed at this!
Meanwhile, if youāre interested in 8 mini videos for your school weāre running a special offer until Wednesday December 18th. Link here if youād like more info.