Click below for video (or read the text underneath if that’s more your preference)
🤓 One of the SMARTEST people I know in Admissions & Marketing. Text version below if you don’t want to watch the video (see who it is, you might know them ⬇️).
Not long ago I was on a video shoot in a school. I was shooting ‘8 mini videos’ (super popular this academic year) where I spend a day in a school shooting enough content to produce eight short videos around about a minute long each.
🎥 The first video of the day was a ‘Meet the Head’ video. It's a classic for the homepage or on the About section on your website.
(You've probably recorded one of these videos in the past for your school website.)
During the shooting of that first video the Head was speaking for about 7-8 minutes (of course, I didn't want to stop him from talking).
But after he'd gone I said to the Marketing person, “This is going to be really tricky to cut down to one minute. We're going to have a LOT of spare footage…”
And the marketing person said, “It's okay, I've thought about this already and I'm going to ask you to send across the content that you don't use in the video for the 8 mini videos and we'll use it ourselves. We'll put something together using CapCut or Canva or something like that.”
How genius is this??!
Absolutely amazing value for money because now they’re not getting 8 videos but almost as many as they want!
Value for Money on a shoot day like this gets me really excited. This was a super-smart thing to do.
And if you’re still reading this it’s probably because you want to know who I’m talking about.
So a big shout out to the amazing Adrienne Forster from Banstead Prep School!
So impressed at this!
Meanwhile, if you’re interested in 8 mini videos for your school we’re running a special offer until Wednesday December 18th. Link here if you’d like more info.